How big should a Printfection store be?

It's an interesting question that I hear quite often, just how big should I make my store. There really is no simple answer to that question and is really dependent on a number of factors.

Firstly, think about someone like Amazon. They have thousands of products for sale, but  you never feel overwhelmed as a visitor. The key to this is in the navigation. They make it easy to see what is on offer, by showing a few products, but giving a simple menu structure that takes you to other areas.

In a Printfection Store, we need to do something similar and have a sample on the frontpage and well thought out categories that the menu can link to. Maybe no more than 20 front page items (sections and products) is ideal.

Page Load Times

The other thing to consider, is how long the store's home page will take to load. Too many sections and products will slow the page down because of the number of images. Cody Lindley has some interesting research on how big the home pages of some popular online retailers are. If you can keep your home page below 500K you should be OK. If you want to see how big your page is and how fast it loads, check out Pingdom

17.09.2008. 21:34

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